How Minor Hotels ® is strategically scaling across North America
Minor’s VP of development for the region shares growth plans for Anantara, Wolseley Hotels and more, as the company targets key markets across the U.S. and Canada. Global hospitality company Minor Hotels is expanding across North America, building on a strategy that has been in the works for several years, according to the company’s vice president of development for the region, Genna Panagopoulos.
Panagopoulos joined Minor Hotels in November, 2025, from IHG Hotels & Resorts and is tasked with growing the company’s brand presence across the U.S. and Canada. Within her first several months in the role, Minor announced two upcoming hotels for its luxury wellness brand Anantara, in Miami and Turks and Caicos, as well as a flagship property for its Wolseley Hotels brand in New York City.
The company is plotting additional growth across the U.S. and Canada, with the latter being in the midst of a demand boom, per Panagopoulos. In a conversation with Hotel Dive, the VP shared what markets Minor is eyeing and why charting a course across North America is a “no-brainer.”
Luxury lands in America
In the U.S., Minor Hotels will open its Anantara ® brand in Miami in 2030, with a “lifestyle destination” offering 100 branded residences, 120 resort units and 50 hotel suites, as well as vitality and longevity amenities. Meanwhile, the 76-key Wolseley Hotel New York, inspired by the brand’s namesake London restaurant, will mark the hotel concept’s debut in 2027.
The new properties are a result of Minor’s strategic preparation “for a season of growth” in North America, a region that presents “so much opportunity,” Panagopoulos said.
Miami, specifically, presented a standout opportunity to bring Anantara to the U.S. because of its strong international and luxury demand fundamentals, Panagopoulos said.
Anantara ® has historically been located in resort markets around the world, but Minor Hotels has started to expand the brand to urban destinations as well. This makes Miami — which Panagopoulos called one of America’s “billboard markets” — a perfect location for the brand’s U.S. debut.
“Landing a well-known brand in a highly visible market is key for us, and [is] really setting the growth ambitions here in North America,” Panagopoulos said of the Anantara® property in Miami.
Meanwhile, with its branded residential component, the Miami Anantara will tie together two pillars of the brand: enabling guests to embrace a wellness-focused lifestyle on a daily basis, while providing them the premier services of a hotel, Panagopoulos explained.”
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