Travelers increasingly seeking “mental health reset”, according to Hoteldive.com
“New research from Amadeus found that some hotel guests are willing to pay extra for peace of mind, which creates revenue opportunities for hoteliers.
Dive Brief:
Travelers are increasingly prioritizing mental well-being and are using trips as “a mental health reset,” rather than for just leisure, according to a recent report from travel technology provider Amadeus.
The April 15 report, called Travel Dreams 2026: From data to delight, surveyed 6,000 global travelers and found that 41% of them are seeking to return from a trip with a calmer nervous system, while a third are hoping for a trip that inspires a digital detox. Additionally, 74% of travelers said they want their trips to be personalized, with some saying they’re willing to pay for features that “reduce friction, add comfort, and give them a sense of control.”
Francisco Pérez-Lozao Rüter, president of hospitality at Madrid-based Amadeus, said in a statement that these findings have “clear implications for the hospitality sector” with opportunities for hotels to give “travelers back time, quiet, and comfort, as well as emotional safety.” The report also comes as several hotels are embracing holistic wellness via specialized amenities and strive to make relaxation a bigger part of the guest experience.
“Personalization has become a powerful revenue opportunity for hotels, with travelers increasingly willing to pay for tailored experiences,” Mirja Sickel, executive vice president of hospitality distribution at Amadeus, said in the report.
According to the report, a mid-scale, 150-room hotel could generate up to $1 million in incremental annual revenue by strategically monetizing these attributes, as many “require minimal operational complexity and deliver immediate returns.” For example, early check-in/late checkout, suggested at a $30 charge, could generate up to $376,200 for a hotel. ” ~ by Noor Adatia
